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With Meta (formally Facebook) unveiling its “all in” approach to the Metaverse, it’s time to start preparing for what’s next. As many were, and some still are, late to the digital marketing game, we’ll dive into what the Metaverse is and how new personal ad experiences could become commonplace in the next 3-5 years.
As vice-president of Fruchtman Marketing, Shane O’Neill oversees the company’s digital and web efforts. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.
Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. The company has presented seminars at the most prominent trade shows, including JCK Las Vegas, IJO and The Centurion Jewelry Show, and contributes to top industry publications. Visit the jewelry marketing experts at fruchtman.com
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Dreaming of Retirement? Wilkerson Can Help
Every jeweler dreams of what they’d do “if they only had the time.” If you’re like Dave Croad, owner of CC Jewelers in Traverse City, MI, those dreams became a reality. Now it was time to review a few companies to decide which one would handle his retirement sale. In the end, he chose Wilkerson. “Being in the jewelry business for 42 years, you can’t help but hear the Wilkerson name multiple times,” he says. “I just knew Wilkerson was the right choice.” With hardworking personnel and an organized plan, Croad says Wilkerson went to great lengths to make sure his sale was everything it could be. Would he recommend Wilkerson to other hardworking jewelers who dream of retirement? “I would highly recommend them,” he says. “I’m very happy with what they’ve allowed me to accomplish in my future financial goals.”
